By Ryan Walker, Founder of Shareables|Last edited April 15, 2026At a glance
| Functionalities |  Shareables |  Hipporella |
|---|---|---|
| Ease of use | More options | Both are simple |
| Widget variety | 20+ | Basic layouts |
| Data source support | Airtable only vs 10+ | Airtable only vs 10+ |
| Embeddability | Embed-first | Some embed options |
| Pricing value | Similar pricing but Shareables offers more | Similar pricing but Shareables offers more |
Detailed comparison
Data Sources
Hipporella
Hipporella connects exclusively to Airtable.
Shareables
Shareables connects to 10+ sources: Airtable, Google Sheets, Notion, Excel, and more.
Bottom line: Shareables gives you far more flexibility in where your data lives.
Pricing
| Shareables | Hipporella | |
|---|---|---|
| Free tier | Yes (1 widget, 1,000 records) | Yes (Hipporella branding, limited records) |
| Starting price | $6/mo | $8/mo |
| Business tier | $12/mo (Pro) | $20/mo |
| Top tier | $40/mo (Ultimate, unlimited widgets) | — |
| Pricing model | per-widget | per-site |
Pricing verified April 15, 2026
Strengths and weaknesses
Hipporella
Strengths
- + Simple, focused Airtable integration
- + Quick setup for basic Airtable sites
- + Affordable pricing
- + Detail page support
Weaknesses
- - Airtable-only, no other data sources
- - Limited template variety
- - Smaller team and less active development
- - Fewer customization options than alternatives
Shareables
Strengths
- + Supports 10+ data sources (Airtable, Google Sheets, Notion, Excel, Trello, and more)
- + Embeddable widgets that work on any website or page builder
- + 20+ widget templates (blog, products, events, FAQ, testimonials, charts, and more)
- + Quick setup, under 5 minutes from data to live widget
Weaknesses
- - No user authentication or login portals
- - No form submissions or data write-back
- - Newer platform, smaller community compared to established players
- - Limited to displaying and presenting data (read-only)
Who should choose what?
Choose Hipporella if you need...
- Airtable users wanting a quick, simple website
- Basic directories and listing pages from Airtable
Choose Shareables if you need...
- Teams that want to display spreadsheet/database data on their website
- No-code builders who need embeddable widgets
- Small businesses wanting a quick, affordable data-driven site
- Agencies managing multiple client widgets
- Anyone using Airtable, Google Sheets, or Notion as a CMS
What customers say
“This is a game-changer for our agency in terms of enhancing our clients' experience without complicating our backend support, as the clients can simply update spreadsheet information in real time. Once it's set up and optimized, it's pretty much plug and play. If you want dynamic content displayed in a very digestible, beautifully presented format, Shareables will be a great tool for you. Ryan also provides very fast support to solve all my questions.”
B
Byron
Aranka Media
“For product showcases and micro-directories, Shareables feels like a perfect starter replacement for Softr, Glide, and CommonNinja — especially when embeds and flexibility matter. Setup was fast. I connected my data, picked a layout, and published in minutes. Embeds worked exactly how I needed. Audio players, videos, and custom elements felt native inside the listings, not bolted on. Simple tool. Fast results. Exactly what I needed.”
P
Prashant
Mahakatha
“Shareables is exactly what I was looking for to quickly build and share curated directories. The interface is incredibly clean, and the setup process is fast and intuitive. I looked into heavier directory tools like Brilliant Directories and also considered building custom frontends connected to Airtable. Those solutions felt too bulky, expensive, and time-consuming. Shareables strikes the perfect balance between simplicity and functionality.”
N
Noah Reed
Frequently Asked Questions
For most use cases, yes. Shareables supports more data sources, has more templates, and offers embeddable widgets. Hipporella is simpler but more limited.