Softr vs Pory
By Ryan Walker, Founder of Shareables|Last edited April 15, 2026TL;DR
Softr focuses on building web apps and portals from airtable. Pory focuses on building web apps and directories from airtable. For embeddable data widgets from 10+ sources, Shareables is a third option starting at $6/mo.
Overview
Softr
Build client portals, internal tools, and more from Airtable
Building web apps and portals from Airtable. Target audience: teams building internal tools and client portals.
Pory
Create websites and web apps from Airtable
Building web apps and directories from Airtable. Target audience: airtable users building directories, marketplaces, and portals.
Strengths and weaknesses
Softr
Strengths
- + User authentication and member portals
- + Conditional visibility based on logged-in user
- + Strong Airtable integration with write-back
- + App-like layouts with navigation and pages
Weaknesses
- - Expensive starting at $49/mo
- - Limited to Airtable and Google Sheets as data sources
- - Not designed for embedding into existing websites
- - Can be slow with large datasets
Pory
Strengths
- + Strong directory and marketplace templates
- + Search, filter, and sort built into listings
- + Member profiles and user submissions
- + Multi-page sites with navigation
Weaknesses
- - Primarily Airtable-focused (Google Sheets support is limited)
- - More expensive than simpler alternatives
- - Setup takes longer than lightweight widget tools
- - Not designed for embedding into existing sites
Who should choose what?
Choose Softr if you need...
- Teams building client portals with user logins
- Internal tools that need write-back to Airtable
- Membership sites with gated content
- Teams already invested in the Airtable ecosystem
Choose Pory if you need...
- Building directories, marketplaces, or listing sites from Airtable
- Resource libraries with search and filtering
- Community sites with member profiles
A third option: Shareables
If neither Softr nor Pory is the right fit, Shareables offers a different approach. No-code platform that turns Google Sheets, Airtable, Notion, and 10+ other data sources into embeddable website widgets and standalone sites. Set up in under 5 minutes with no coding required.
Why consider Shareables?
Starting at $6/mo · Free tier available
Pricing comparison
| Softr | Pory | Shareables | |
|---|---|---|---|
| Free tier | Yes | Yes | Yes |
| Starting price | $49/mo | $25/mo | $6/mo |
| Model | per-app | per-site | per-widget |
Frequently Asked Questions
It depends on your needs. Softr is best for teams building client portals with user logins. Pory is best for building directories, marketplaces, or listing sites from airtable. For embeddable data widgets from 10+ sources, Shareables is a strong third option starting at $6/mo.
If you need embeddable data widgets from spreadsheets and databases, Shareables supports 10+ data sources, offers 20+ widget templates, and starts at $6/mo. It is a good fit if neither Softr nor Pory meets your embedding or multi-source needs.