Noloco vs Softr
By Ryan Walker, Founder of Shareables|Last edited April 15, 2026TL;DR
Noloco focuses on building internal tools and client portals from airtable/sheets. Softr focuses on building web apps and portals from airtable. For embeddable data widgets from 10+ sources, Shareables is a third option starting at $6/mo.
Overview
Noloco
Build custom business apps with no code
Building internal tools and client portals from Airtable/Sheets. Target audience: teams building internal business applications.
Softr
Build client portals, internal tools, and more from Airtable
Building web apps and portals from Airtable. Target audience: teams building internal tools and client portals.
Strengths and weaknesses
Noloco
Strengths
- + Full-featured business app builder
- + User authentication and role-based permissions
- + Workflow automations
- + Direct database connections (Postgres, MySQL)
Weaknesses
- - Expensive starting at $49/mo
- - Not designed for public-facing widgets or embedding
- - Complex setup compared to widget tools
- - Overkill for simple data display
Softr
Strengths
- + User authentication and member portals
- + Conditional visibility based on logged-in user
- + Strong Airtable integration with write-back
- + App-like layouts with navigation and pages
Weaknesses
- - Expensive starting at $49/mo
- - Limited to Airtable and Google Sheets as data sources
- - Not designed for embedding into existing websites
- - Can be slow with large datasets
Who should choose what?
Choose Noloco if you need...
- Internal business applications
- Client portals with user logins
- Teams needing database-connected apps with automations
Choose Softr if you need...
- Teams building client portals with user logins
- Internal tools that need write-back to Airtable
- Membership sites with gated content
- Teams already invested in the Airtable ecosystem
A third option: Shareables
If neither Noloco nor Softr is the right fit, Shareables offers a different approach. No-code platform that turns Google Sheets, Airtable, Notion, and 10+ other data sources into embeddable website widgets and standalone sites. Set up in under 5 minutes with no coding required.
Why consider Shareables?
Starting at $6/mo · Free tier available
Pricing comparison
| Noloco | Softr | Shareables | |
|---|---|---|---|
| Free tier | Yes | Yes | Yes |
| Starting price | $49/mo | $49/mo | $6/mo |
| Model | per-app | per-app | per-widget |
Frequently Asked Questions
It depends on your needs. Noloco is best for internal business applications. Softr is best for teams building client portals with user logins. For embeddable data widgets from 10+ sources, Shareables is a strong third option starting at $6/mo.
If you need embeddable data widgets from spreadsheets and databases, Shareables supports 10+ data sources, offers 20+ widget templates, and starts at $6/mo. It is a good fit if neither Noloco nor Softr meets your embedding or multi-source needs.